A new luxury icon has almost reached its completion in Worli, Mumbai! Four Seasons launches “One of the Tallest Branded Residential Towers.”

Mumbai, the city of dreams, just raised the bar, quite literally. The iconic Four Seasons launchedone of the world’s tallest branded residential towers in the heart of Worli. Developed by Provenance Land, this exquisite skyscraper is not just about height, it is prestige, privacy and luxury redefined.

The surprising fact is that over 80% of the 41 ultra luxury homes are already sold out; before the tower is even fully operational.

I. Why does this tower stand out?

At 64 floors high, this slender architectural marvel ranks among the tallest branded residential buildings globally. With brand names like Gensler and Yabu Pushelberg onboarded, this project promises a never-seen-before architectural brilliance and touch of Indian heritage including Vaastu Shastra principles.

1. Key features:

• Privacy is embedded in this project with only 41 units across 64 floors

• Full floor 3 bed residences and expansive 5 & 6 bed duplexes

• Sky-high privacy coupled with panoramic views of Mumbai’s Sea and skyline: basically, best of both worlds

2. Ultra-luxury living with 5-star amenities

Imagine living in a resort where luxury isn’t just a feature, it is the foundation!

• Private Residents’ Club: A fully equipped space with a media room, gymnasium, fine-dining lounge, and an endless list of luxury wellness

• Landscaped Greenery: More than 1 acre of designed green zone with meditation garden, pickleball court, outdoor pool and more

• Rooftop Lounge: Plethora of terrace level entertainment amenities like outdoor cinema, bar, and more with the gasping view of Arabian Sea.

• Branded Residences set New Gold Standards: The trend of branded residences, i.e., homes associated and managed by hospitality giants like Four Seasons and Westins of the worlds, is booming in India. These properties offer trusted brand value, concierge services like hotels, and strong long-term appreciation.

3. Access to the best of Four Seasons

This tower would have exclusive and direct access to the newly upgraded Four Seasons Hotel, Mumbai. Basically, a hospitality grade living with nothing to compromise.

• AER Bar & Lounge: An iconic rooftop bar of Mumbai

• Opus: Fine dining with Art Deco style

• Others: Housekeeping, valet, concierge, in-room/on call dining at your service.

💡Did you know? Branded residences command 20 to 30% higher value compared to likewise options in India.

II. Location Spotlight

Worli continues to attract the elite developers of India owing to:

• Proximity to corporate hubs like BKC, Lower Parel, and Nariman Points. These locations host one of the most renowned offices, headquarters, and retailers and face maximum footfalls at least 5 days a week

• Worli has a large Sea line and gained more momentum post the highlighting Bandra-Worli Sea Link that rewards the residents with the magnificent sea views.

• The neighborhood is not only filled with the Who’s Who of Bollywood and entertainment industry but also business magnates and industry giants.

These and more factors contributed to the unbelievable price appreciation in this vicinity. Worli promises a life beyond luxury. It upgrades and augments life with an ambient environment, greenery, and wellness life.

III. Investor Insights: Is it worth the Price Tag?

With the rising demand for ultra-luxury real estate and limited land availability in South Mumbai, branded residences offer a lifestyle of excellent value. Let us look at some factors that make such branded residences worth the price:

• These types of residences exude privacy and upscale living; thus, these projects can’t accommodate endless units. These projects house a certain niche segment who seek living in solace and lap of luxury.

• These residences hold a strong resale potential due to brand associations with the giants of hospitality industry

• Rental yield is usually 2 to 3 times higher than conventional properties of similar momentum.

Experts say that launches like these mark a major milestone for Indian real estate. These projects, when met with at par demand, reiterate the rising prevalence of curated high-end living. This type of lifestyle revolution is curated for discerning buyers who are looking for privacy, elegance, global-level hospitality, and premium location.

*Source: News Bulletin, August Edition

Author: Sumedha Das