To talk about growth and not mentioning Greater Noida would be futile. Driven by smart infrastructure, connectivity, and emerging corporate ecosystems, the city has seen a demand hike like no other city. The real estate market of Greater Noida is one of the most benefitted industries here; owing to the rampant growth, and supporting infrastructure, job-goers are increasingly shifting their base to Greater Noida. This is shaping up to be the next best premium housing destination for buyers.

Greater Noida sums itself to be the most progressive and evolving urban cities accumulating attention due to its unique and smart infrastructural development and a convenient spot for investors. Robust growth and changing demand characteristic are helping Greater Noida to become the next luxury home destination of India.

As good as a location it is for buyers, Greater Noida is a builders’ heaven when it comes to new development. As the past analysis shows, the demand and absorption for premium segment houses, i.e. above INR 1 crore is on the rise, the developer end is reacting to it and playing on the front foot.

Source: Real Estate Intelligence Service (REIS), JLL Research

As evidently seen above, the share of property supply above 1.50 crore has significantly increased in just one year. This is a direct result of the changing demand preferences of the market. Apartments for sale above INR 1.5 crore account for 43% of the share of new launches.

Greater Noida is no different when it comes to running this race. The glorified infrastructural movements are keeping the renowned developers on their toes. We have witnessed some major developmental projects coming up from A grade developers’ end.

• VVIP recently launched INR800 crore in luxury housing in Greater Noida with over 350 units in Sector 12. Their project Addresses would develop 5-acre land parcel catering to an upscale and high-end standard of living
• Godrej has set its luxury homes base at Greater Noida with its project like Godrej Majesty that starts at 1.50 crores
• Ace developers have their flagship project Ace Hanei | Plot No-GH-05 , Sector 12 | Greater Noida Apartments properties | JLL Homes.
• CRC Maesta | Sector 1 Greater Noida | Greater Noida Apartments properties | JLL Homes is another exemplary option in luxury apartments in Greater Noida.
• Sobha Realty has multiple projects across Greater Noida offering state-of-the-art lifestyle to buyers.

The niche of space and international standards of amenities are an underlining offering of such developers. This is amicably met by the buyers’ demands since they seek such living standards to match the title of “luxury living.

What are the key drivers of this growth?

This rise in luxury housing in Greater Noida is driven by 2 broad factors – The support of infra development and the increasing value of disposable income.

# INFRASTRUCTURAL GROWTH –

• Connectivity: The positioning of Greater Noida is in proximity to both Delhi and Noida with passing major business routes like DND Flyover, Noida-Greater Noida Expressway, and Yamuna Expressway. Additionally, the metro expansion and the upcoming international airport (that is expected to finish by 2025 end) makes it a business boon for commuting. Commuting: Delhi-Mumbai Industrial Corridor is reshaping the urban landscape. Metro connectivity, including the new Aqua Line extensions and Regional Rapid Transit System (RRTS), will optimize the travel time and accessibility to multiple travel nodes.
• Polished Projects: The glorification of the supply end is not ignorable. If you pick one project at random, and look at their offerings, you will be convinced of a luxurious future. The appeal and outlook of projects in Greater Noida boasts luxury. The amenities and the upliftment of lifestyle is synonymous to being a part of a “members-only” exclusive lifestyle club. Openness, greenery, structured landscaping etc. are hygiene for any luxury project in Greater Noida
• Corporate hub: Greater Noida by itself, and their neighborhood is packed with major corporate hubs. Such a cohesive ecosystem becomes an instantaneous trigger to decision making.
• The future scope: The future scope of Greater Noida is Manifold driven by supportive government policies that uphold real estate development. There are multiple government backed projects like Electronic Manufacturing Clusters, Delhi-Varanasi High Speed Rail corridor and YEIDA’s initiatives are proving to be effective catalysts for demand rise in Greater Noida.  
• Investors’ point of view: Greater Noida has emerged as a profitable city for investors. There is an astonishing 90% increase in average property prices in Greater Noida with the per sq. ft. rate rising from INR 3100 to INR 5890. However, compared to its counterparts, i.e. Delhi, these rates are still more lucrative. Scope of Greater Noida is at par with the neighborhood but offers a much better pricing advantage to buyers.

#LIFESTYLE GROWTH –

• NRI Habitation: Apart from being a luxury hub, Greater Noida is home to NRIs, expats, and HNIs that makes it an upscale neighborhood with vibrance and lively environment.
• Social Infrastructure: Boutique cafeterias, luxury pubs, leisure clubs etc. are the most basic feature of Greater Noida. Having an apartment in Gurugram is not just a necessity anymore, it is an augmented need and a status symbol for its residents.
• Sustainability: Sustainable living with eco-friendly amenities and pro-environmental features have become a preferred choice for residents. The residents of such projects see themselves as a different class of people and maintain their niche. Tapping this characteristic, developers are offering vertical gardens, irrigation system, water-conservation features, solar-run electricals, waste management etc. with their projects.

Greater Noida is becoming a promising destination for luxury homebuyers and investors. Population seeking elite urban experience with a subtle yet impactful amalgamation of strategic location, smart infrastructure, corporate emergence, and an environment friendly lifestyle, would not bat an eye before investing in an apartment in Greater Noida. The city has taken numerous steps in establishing itself as an ecosystem supporting high end lifestyle and host of developers who are extensively bringing newer and better projects. Every launch brings a fresh breath of differentiation that helps the buyers' lifestyle get the much-needed upgradation.

This with the government's support with developmental initiatives is making Greater Noida a lucrative options for all classes of buyer