In India, owning real estate has long been associated with wealth, status, and financial security. The entertainment industry celebrities, the value of property goes far beyond shelter, it has become a strategic investment avenue, one that offers luxury, legacy, and long-term financial returns. From Mumbai’s glittering skyline to peaceful plots in Ayodhya and eco-retreats in Khandala, stars are rewriting the rules of wealth-building through real estate.

Figure 1. Growth Trend of Celebrities’ Investing in Real Estate Asset Class

The forecast is to witness another 100Cr growth minimum in coming 1 year.

• Why do celebs love real estate? It is much beyond glamour!

1. Tangible Asset Class
Unlike stocks or mutual funds, real estate is a physical, durable asset. For celebrities who may face fluctuations in earnings due to the project-based nature of their careers, a well-located property offers financial grounding.

2. Appreciation and Wealth Creation
Prime locations in cities like Mumbai, Bengaluru, and Pune have witnessed double-digit growth in property values. Celebrities with early investments in upscale projects have earned substantial capital gains through timely exits.
3. Steady Rental Income
High-end apartments and commercial properties yield significant monthly income. Many celebrities now lease out their assets to corporates or fellow actors, creating passive revenue streams.
4. Lifestyle and Brand Statement
Owning a property in Juhu or Worli is more than comfort — it’s a brand extension. Celebs use their homes as venues for shoots, influencer content, and branding, turning them into living billboards.
5. Sustainability and Wellness
The newer wave of celebrity investments is also embracing eco-conscious architecture, organic landscaping, and off-grid living. This reflects a rising awareness about environmental responsibility and personal well-being.

Celebrity Real Estate Moves (2023–2025): Key Facts & Figures 

Figure 2. Celebrity Residential Investment (2023 to 2025)

1. Celebrity Hotspots: Where are stars investing?

- Mumbai: This remains the gold standard for celebrity real estate. Premium locations like Bandra, Juhu, Worli, Andheri, and Borivali continue to attract stars who prefer proximity to work, sea views, and an elite neighborhood. Projects by Oberoi Realty, Raheja, and Lodha command high prices but also deliver on quality and brand value.
- Alibaug & Lonavala: Weekend homes are now must-haves. Anushka Sharma and Virat Kohli own a scenic villa in Alibaug. Salman Khan’s farmhouse in Panvel spans over 150 acres. These properties double as wellness retreats and private getaways away from paparazzi.
- Ayodhya: Amitabh Bachchan’s investments in the temple town of Ayodhya mark a shift. With infrastructure upgrades and growing tourism, celebrities are eyeing land parcels here not just for returns but symbolic and cultural relevance.

2. What are they investing in?

Figure 3. Asset Class Bifurcation

-Residential is the dominant asset class for celebrities, especially in Mumbai. They not only act as a mere shelter, but it is also a long-term strategic investment

- Recreational spaces like farmhouses and retreats are also working up the ladder with celebrities actively seeking time away from the usual paparazzi.

-Commercial spaces also work as a safe option for celebrities to pave a way for additional sources of income via rentals.

3. Investment strategies by celebs

Figure 4: Celebrity’s investment portfolio over past 2 years

- Buy & Hold: Long-term capital appreciation Abhishek Bachchan, Hrithik Roshan
- Rental Income: Generate steady cash flow by leasing out properties Amitabh Bachchan leased to Kriti Sanon
- Flipping: Sell during market peak for strong profits Akshay Kumar, Priyanka Chopra
- Eco Investment: Retreats with sustainable architecture Suniel Shetty’s Khandala estate
- Family Wealth Planning: Joint ownership, gifting across generations Shetty family, Ahlawat couple

What does this mean for the market?

Celebrities are increasingly making smart, data-driven investments across India’s top property markets. They’re combining financial savvy with lifestyle preferences, often timing their exits for maximum returns. Celebrity investments have a ripple effect. When a star buys property in a new location, it boosts credibility and visibility of the project or area. This often leads to increased buyer interest and faster price appreciation.
Developers also benefit. Projects like Oberoi Three Sixty West or The House of Abhinandan Lodha (Ayodhya) use celebrity associations as brand endorsements.
Moreover, these investments reflect broader HNI/NRI trends: a shift toward quality construction, brand credibility, and eco-conscious living.

For India’s celebrities, real estate has evolved from a lifestyle indulgence to a financial strategy. With a mix of smart timing, location choices, and vision, these stars are shaping a unique investment landscape. 

Looking Ahead: What to Expect?
• Ayodhya & Pune: Next big celebrity real estate hubs.
• Smart Homes: AI-powered amenities, home automation, and EV-ready garages will be in demand.
• Global Crossovers: Celebrities may also look overseas — London, Dubai, or LA — to diversify.
• Sustainability First: LEED-rated and green-certified buildings will become mainstream.
From legacy building to short-term gains, India’s celebrities are treating real estate as a dynamic and strategic asset. As Mumbai’s skyline evolves and new markets emerge, one thing remains clear: real estate is now a serious business in Bollywood.
Whether you’re an investor, fan, or market watcher, tracking these celebrity moves offers insight into trends, locations, and the future of Indian real estate itself.

 

*Source: JLL Primary Research

*Author: Sumedha Das