Apartments or Row Houses: Decoding Bengaluru's buyer preferences!
Bengaluru’s Housing Landscape Is Changing
The way Bengaluru buys homes is evolving. What was once a market dominated by
high-rise apartments
is now seeing a strong comeback of low-density, premium row
houses.
The recent announcement that Shriram
Properties will develop a ₹600 crore row-housing
project in North Bengaluru’s Yelahanka
corridor marks more than just another launch; it’s a signal of a wider shift in
how developers and buyers are thinking about urban living in India’s tech
capital.
Let us break down:
• Why row
houses are resurging in Bengaluru?
• How they compare with apartments
across key buyer factors?
• What pricing, supply, and location data tell us?
• And what homebuyers and investors can expect from 2025 to 2030?
The trigger: A ₹600 crore vote of confidence in row housing
When a major listed developer like Shriram
Properties commits ₹600 crore to a 7-acre premium row-housing
project in Yelahanka,
it reflects confidence in a growing market segment.
This is not an isolated trend. Bengaluru’s north corridor, including Yelahanka,Jakkur,
and Hennur,has emerged as a hotspot for premium housing. The region is now home to
several large projects by established brands, drawn by its infrastructure and
proximity to Kempegowda International Airport. According to market reports,
North Bengaluru commanded a 30 to 35% share of new residential launches in
2025, and average property prices have appreciated by nearly 12 to 14%
year-on-year.
This strong momentum, coupled with rising demand for larger, private spaces,
has encouraged developers to revisit row
houses as an alternative to crowded apartment
blocks.
1. What are row houses and why are they back in demand?
Row
houses, also known as townhouses, combine the comfort of an independent
home with the security and convenience of a gated community. Typically, they
are ground + 1 or +2 floor homes that share side walls but have private
entrances, small gardens, and designated parking spaces.
1.1 Buyers are rediscovering their appeal because of:
• Privacy and space: Post-pandemic, buyers prefer homes with open
terraces, extra rooms, or home offices.
• Land ownership component: Unlike apartments,
row houses often include partial or full ownership of
the plot.
• Low population density: Gated row-housing clusters usually have fewer
families, enhancing exclusivity.
• Lifestyle quotient: Row
houses provide the feel of a villa without the steep price tag or upkeep of
standalone plots.
In short, row
houses fill the aspirational gap between an apartment
and a villa, a segment that’s growing as Bengaluru’s upper-middle-class buyer
base expands.
2. Apartments: The urban classic still dominates
Bengaluru’s skyline, dotted with glass towers and high-rises, has been shaped
by the apartment
revolution. And for good reason: apartments
offer convenience, community living, and affordability. Typical high-rise
developments come with clubhouses, swimming pools, gyms, co-working spaces, and
even creches, features that attract young professionals and nuclear families.
2.1 Apartments still win on:
• Liquidity: Easier to rent or sell because of higher market depth.
• Affordability: Lower ticket size compared to row
houses.
• Maintenance: Centralized management by builder or housing association.
• Location: More supply closer to IT corridors and city centres.
However, saturation in the apartment
segment and rising density have prompted many buyers to seek quieter, more
private formats, creating an opening for row
houses to return.
3. Price comparison: How Bengaluru’s housing formats stack up in 2025?
To understand the economics, let’s look at average price trends (per sq. ft.)
between 2022 to 2025:
Fig 1. Average price comparison between Yelahanka & rest
of Bengaluru
The premium pricing in Yelahanka
and other northern clusters reflects both demand and supply shifts. Buyers are
willing to pay more for:
• Larger carpet areas (typically 1,600 to 2,500 sq. ft.)
• Limited unit density (often under 150 units per gated project)
• Developer branding and modern architecture
3.1 Cost snapshot:
• Mid-range
apartment (2BHK, 1,200 sq. ft.): ₹1.0 to 1.2 crore
• Premium
row house (3BHK, 1,800 sq. ft. built-up): ₹1.6 to 2.2 crore
Though pricier, the perceived lifestyle upgrade and land share component make
row houses increasingly attractive to upwardly mobile buyers.
4. Buyer psychology: Why are Bengaluru’s professionals upgrading?
Bengaluru’s affluent, tech-savvy workforce, especially in sectors like IT,
aerospace, and fintech, is driving the demand for premium, privacy-focused
homes.
4.1 Three buyer trends stand out in 2025:
• Hybrid work lifestyles: Professionals need more room for home offices
and outdoor spaces.
• Long-term residency: Unlike Mumbai or Delhi, many Bengaluru residents
are end-users planning to stay, they prefer assets that feel like “forever
homes.”
• Security + space: Row
houses inside gated communities offer both safety and breathing room.
This explains why the share of premium and luxury housing in Bengaluru’s
residential sales mix has grown from 15% in 2020 to nearly 28% in 2025
5. The developer shift: From high-density towers to premium clusters
For developers, row
houses offer a new margin opportunity. High-rise towers face escalating
construction and compliance costs. In contrast, low-rise row-house
clusters are faster to build, face lower density norms, and attract a more
stable buyer segment.
Shriram
Properties isn’t alone in this strategy. Other brands like Puravankara,
Prestige,
Sobha,
and Adarsh
Developers are experimenting with townhouse and villa-style formats in
North and East Bengaluru.
What’s common among them:
• Focus on premium customers
• Use of joint development models (JDAs) to optimize land
• Projects that promise exclusivity and open space rather than just vertical
growth
This pivot underlines a long-term market realignment, one that’s likely to
define Bengaluru’s housing character for the next decade.
6. Comparing returns: Row houses Vs. apartments as investments
6.1 Capital Appreciation (2020-2025 trend)
• Apartments
in Bengaluru have appreciated ~8 to 10% annually in prime corridors.
• Row
houses in branded communities have clocked ~10 to 12% annual
appreciation, mainly due to limited supply.
6.2 Rental Yields (2025 averages)
• Apartments:
3.2 to 3.8% (steady and predictable)
• Row
houses: 2.8 to 3.2% (lower yield, but higher resale potential)
What does this mean?
Apartments
remain the go-to for rental income seekers, while row
houses are better for end-use buyers or long-term investors looking at
appreciation and lifestyle value.
7. Maintenance, community, and long-term costs
Fig 2. Comparison between apartments & row houses
For buyers seeking predictable maintenance and more social living, apartments
make sense. For those valuing autonomy, quieter surroundings, and larger living
spaces, row
houses are the natural choice.
8. Micro-market focus: Why Yelahanka leads the charge?
Yelahanka
has quietly transformed from a suburban outpost to a premium residential hub.
8.1 Key factors driving its rise:
• Proximity to Kempegowda International Airport (30 minutes away)
• Connectivity via NH-44 and the upcoming Peripheral Ring Road
• Presence of top schools, hospitals, and tech parks (Canadian International
School, Kirloskar Tech Park)
• Emergence of planned row-housing
communities like Shriram,
Purva Tivoli Hills, and Prestige Park Grove clusters
With land availability and improving social infrastructure, Yelahanka
offers the ideal canvas for low-rise luxury formats.
9. Risks and Buyer Checklist
Before you finalize between a row
house and apartment,
review this checklist:
• Developer credibility: Stick to reputed, RERA-registered brands.
• Legal due diligence: Check land title, encumbrance certificate, and
layout approvals.
• Infrastructure readiness: Ensure good road access and water
availability.
• Maintenance model: Clarify monthly and corpus charges upfront.
• Resale visibility: Research resale trends within that micro-market.
• Possession timelines: Especially critical in Joint Development
Agreement (JDA) projects like Shriram’s
Yelahanka
venture.
10. Outlook 2025 to 2030: The future of Bengaluru’s residential mix
Bengaluru’s real estate market continues to evolve on the back of job creation,
infrastructure expansion, and lifestyle upgradation.
10.1 Trends shaping the next 5 years:
• Hybrid housing models: Developers may combine apartments,
duplexes, and row
houses within one gated layout.
• North Bengaluru dominance: Areas around Yelahanka,
Bagalur,
and Devanahalli
will drive new premium launches.
• Sustained price growth: Industry surveys project 6 to 8% annual price
appreciation through 2030.
• Buyer upgradation: A larger share of buyers will move from apartments
to row houses as incomes rise.
In short, Bengaluru’s housing story is entering a diversified growth phase,
where both apartments
and row
houses will coexist catering to distinct lifestyles and price points.
10.2 The Verdict: Which format wins in 2025?
Bottom line is if you’re an end-user or a family planning long-term residence,
a row house offers unmatched space, privacy, and potential appreciation.
If you’re an investor or first-time buyer, apartments
still offer better liquidity and stable rental yields.
Bengaluru’s residential future is more diverse than ever
The ₹600 crore Shriram
Properties row-housing
project in Yelahanka
is not just another development, it’s a sign of changing aspirations. As
Bengaluru matures into a multi-core city with strong infrastructure and premium
demand, low-rise luxury living formats will gain traction.
Apartments will continue to dominate in numbers, but row
houses will define the next phase of premium living.
For buyers, the key is alignment, choose what matches your lifestyle, liquidity
needs, and investment horizon.
Either way, Bengaluru remains India’s most resilient and future-ready
residential market.
Source: JLL Primary Research | HT Article | Online Portal Data Points | IPC Reports
Author & Editor: Sumedha Das
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