What Should Customers Look for in the Residential Real Estate Market This Festive Season 2025?
Festive seasons in India have always been synonymous with new beginnings. For homebuyers, this period is not just about celebrating traditions, it’s also considered the most auspicious time to invest in property. With the festive season of 2025 just around the corner, the residential real estate market is gearing up with attractive offers, new launches, and competitive pricing.
But in the midst of excitement, buyers often face a dilemma: What should you really look for in the property market before you seal the deal? Here’s a simple, practical guide to help you make the right decision this year.
1. Developer credibility and past track record
In festive seasons, the number of new project launches tends to spike. While glossy brochures and attractive discounts can be tempting, the credibility of the developer should be your first checkpoint.
• Research the builder’s track record in terms of on-time delivery, construction quality, and legal compliance.
• Look at customer reviews, past projects, and RERA (Real Estate Regulatory Authority) registrations.
• Established developers often roll out festive offers, which means you get a trusted product along with benefits..
2. Festive season discounts and flexible payment plans
Builders and banks consider the festive period as “peak sales season,” which means you get exclusive offers like:
• Price discounts or cashback on bookings.
• Zero or reduced stamp duty and registration charges (depending on state-level announcements).
• Flexible payment schemes like “Pay 10% now and the rest on possession” or the most common “25:25:25:25 scheme”
While discounts are attractive, make sure you compare offers across multiple projects and calculate the real savings instead of just looking at flashy advertisements.
3. Location advantage and connectivity
No matter how exciting the festive deals are, location remains the cornerstone of property investment. Evaluate:
• Is the project close to major roads, highways, or metro connectivity?
• How developed are the social infrastructure facilities like schools, hospitals, and malls?
• Does the location have upcoming infrastructure projects (like a metro line, expressway, or IT hub) that can boost property value in the next 5 to 10 years?
Buying during the festive season should not just give you joy today, but also solid returns tomorrow.
4. Ready-to-move vs under-construction homes
Festive seasons often witness a tug of war between ready-to-move homes and under-construction projects.
• Ready-to-Move Homes: No waiting period, no risk of delays, and immediate tax benefits. Perfect for end-users.
• Under-Construction Projects: Usually priced lower with attractive payment plans, making them ideal for long-term investors.
To know more about the pros and cons of buying either
5. Legal and financial due diligence
Festive excitement should not overshadow due diligence. Before finalizing:
• Check if the property is RERA registered.
• Verify ownership documents, approvals, and occupancy certificates.
• Ensure the financing bank has approved the project (this makes loan approvals easier).
• Compare home loan interest rates, as many banks introduce festive season offers with reduced EMIs.
6. Sustainability and smart homes
The festive season of 2025 is different from earlier years; buyers are now prioritizing green and tech-enabled homes.
• Look for projects with energy-efficient designs, rainwater harvesting, solar power, and green certifications.
• Smart homes with app-controlled lighting, security, and appliances are no longer a luxury but a growing demand.
Such features not only improve your lifestyle but also add long-term resale value.
7. Price appreciation and investment potential
Don’t just look at the festive deal, look at the property’s growth story.
• Is the location a hotspot for future development?
• Are there government-planned infrastructure projects like highways, airports, or IT parks nearby?
• What is the price trend in the area over the last 3 to 5 years?
A smart festive purchase combines short-term savings with long-term appreciation.
A “checklist” for you to make the most of festive 2025

The festive season of 2025 is expected to bring strong housing demand, backed by a stable economy, better affordability, and government-driven infrastructure push. For customers, this is the right moment to strike a balance between emotional aspirations and financial wisdom.
✅ Choose a trusted developer
✅ Compare festive offers, not just discounts
✅ Prioritize location and connectivity
✅ Decide between ready-to-move vs under-construction based on your needs
✅ Do thorough legal and financial checks
✅ Look for sustainable and tech-enabled features
Buying a home during the festive season is not just about a good deal, it’s about securing your family’s future in a space that grows in value and brings long-lasting joy.

Source: JLL Primary Research

Author: Sumedha Das